One number, four channels, and somebody doing something about it
Plenty of tools will show you a number. This is a dashboard, plus the work, plus the teaching — because a number on its own has never fixed anything.
| Channel | Weight | What it answers |
|---|---|---|
| AI assistants | 40% | Does AI name you — and does it link to you? Two different things, never blended. |
| Google search | 25% | How many pages Google has read, and where you land when someone searches |
| Local and map | 25% | Do you show up for “near me” and in the map results |
| Brand accuracy | 10% | Is what AI says about you actually true |
One hundred is perfect. Zero means invisible. A business can be strong in three channels and absent in one, which is why the total is never the first thing to look at.
Structured data
Indexing blockers
Business Profile fields
Listing conflicts
Each one has a status and a name against it — us, you, or your web person. You can see what is moving without asking.
Who got named instead of you
What AI says about you
Crawler access and behaviour
Your position in the map
A plugin can rewrite your settings overnight. A competitor can take your slot. Watching is a condition, not a task.
| By | Score | What gets you there |
|---|---|---|
| November | ~47 | Crawlers unblocked, structured data live |
| February | ~56 | Listings resolved, Business Profile complete |
| August | ~75 | Authority and citations build |
We predict from what is wrong, not from a curve. The first two rows we control. The last one nobody controls, including us — which is why the estimate widens the further out it goes, and why we will not put a date in a contract.
| What is wrong | Why it matters |
|---|---|
| Your homepage opens with a slogan | AI reads the first fifty words to work out what you are. “Where beauty meets science” tells it nothing. |
Every gap on your dashboard has one of these. Your homepage opener, your service page headings, your listing description — written for your business, ready to paste. Knowing what to say is the hard part. Pasting it in is not.
One idea a day while we set you up. By the time your first score arrives you can read every number on it.
Two a month, whether you pay us or not. Written for a business owner, not a developer.
For whoever handles your site. Each ends with a real task. There is a version written for SEO professionals too.
So what you are actually getting.
Dashboard access, so you can see it. Us changing the settings, so something happens about it. Content that explains what you are looking at while it happens. And if you want to run it yourself one day, the teaching to do that.
Most tools stop at the first one. Pointing at a problem is not the same as doing something about it.